Presented to Safety Vision Leadership

A New Revenue Engine
for Safety Vision

A proposal to create the VP of Partner & Carrier Sales — architecting a carrier-led distribution model with T-Mobile that drives new sales growth, targeting 1,500 buses and stop-arm systems in Year 1.

JG
Jeff Green
Proposed: VP of Partner & Carrier Sales
Presented to: Bruce Smith (CEO) · Michael Ondruch (CFO) · Nima Ostad (COO)

Market Opportunity at a Glance

480K+
US School Buses
13K+
School Districts
$75M
Current Annual Revenue
1,500
Year 1 Unit Goal
T-Mobile / Geotab Benchmark
~80,000 Activations
Q4 2025
Proof of model
30+
Years in Business
$1B+
Solutions Deployed
3,000
Customers Served
15,000
Stop-Arm Systems Installed
1,000+
School District Relationships
Company Foundation

Safety Vision Today

Three divisions, three VP-led teams, ~$25M in revenue each. The carrier model creates a fourth channel that is entirely additive — no existing division's pipeline is displaced.

$75M

Current Annual Revenue Baseline

Education (Clint Bryer), Mass Transit, and Commercial Vehicles each generating ~$25M. The carrier channel adds a fourth lever that multiplies all three without cannibalization.

3%

Current School Bus Market Penetration

Safety Vision has stop-arm systems on ~15,000 of 480,000+ US school buses. A T-Mobile carrier partnership dramatically accelerates access to the other 97%.

🏫

Live Look-In & Stop-Arm Technology

Real-time visual monitoring, swift emergency response, proactive student safety, and compliance tools — a differentiated solution T-Mobile's Gov/Ed team can champion credibly.

📡

Connectivity as a Revenue Layer

Every bus activated through T-Mobile generates recurring monthly connectivity revenue on top of hardware — a compounding ARR layer with every new unit deployed.

New Role Definition

VP of Partner & Carrier Sales

Not a sales manager — a channel architect. Building the infrastructure, agreements, and co-sell relationships that let Safety Vision's existing divisions grow faster by leveraging carrier sales forces as a force multiplier.

Core Responsibilities

  • Architect and execute the carrier partnership strategy with T-Mobile and future carriers
  • Help negotiate contracts, pricing plans, potential subsidies and partner relationships
  • Present Safety Vision solutions to T-Mobile senior, regional, and local leadership
  • Facilitate co-sell introductions between SV and T-Mobile teams nationally
  • Build Salesforce pipeline, ordering portals, and billing workflows
  • Drive joint lead generation across Education, Enterprise, and SMB verticals
  • Expand the model to additional carriers once T-Mobile is proven

Why This Role Creates Value

  • T-Mobile's Geotab partnership produced ~80K activations in Q4 2025 — the model is proven
  • Carriers have deep Gov/Ed relationships Safety Vision divisions cannot access alone
  • Each division VP keeps their team and P&L — zero cannibalization
  • Top-down carrier engagement creates national leverage no single rep achieves
  • T-Mobile "paper" deals unlock government fast-track procurement
  • Recurring connectivity revenue adds an ARR layer to every hardware deal
  • Once proven with T-Mobile, replicates to AT&T, Verizon, and regional carriers
12-Month Execution Plan

The Road to 1,500 Units

Three deliberate phases — building the infrastructure first, establishing the partnerships second, and activating the T-Mobile network and closing deals in joint partnership with Clint Bryer's team is third.

Months
1–3

Phase 1 — Build the Carrier & Partner Infrastructure

Negotiate and finalize the T-Mobile master agreement: contract terms, special pricing plans, subsidies or equipment incentives, implementation model, and support SLAs. Configure ordering portals, Salesforce integration, account setup, and billing workflows. Define the SV-on-T-Mobile-paper government procurement pathway. Establish the partner relationship and execution models to maximize sales, quickly expand and help provide support nationally.

Carrier ContractPricing & SubsidiesPortal & BillingSalesforce ConfigGov Procurement Paper
FoundationRevenue begins Q2 — this phase makes it possible
Months
4–6

Phase 2 — T-Mobile Leadership Engagement and Sales Playbook

Top-down engagement with T-Mobile's Government & Education national leadership, followed by regional briefings and local sales enablement. Roll out co-sell playbooks. Map overlapping customer relationships between SV's 1,000+ districts and T-Mobile's portfolio. Launch Enterprise and SMB sales plans in parallel. First pipeline deals close.

T-Mobile Gov/Ed NationalRegional BriefingsCo-Sell PlaybooksOpportunity MappingPipeline Activation
~250units — early pipeline closes begin
Months
7–12

Phase 3 — Close 1,250 Buses & Stop Arms

Joint field selling with Clint Bryer's team and T-Mobile's top education account executives. Target SV's top district opportunities alongside T-Mobile's highest-priority education customers and opportunities. Expand into Mass Transit and Commercial Vehicles. Begin multi-carrier pipeline conversations.

Joint Field SalesDistrict Close CampaignStop-Arm UpsellMass Transit ExpansionMulti-Carrier Pipeline
1,250+units — 1,500 cumulative goal achieved
Total Addressable Market

The Size of the Opportunity

The US school bus fleet alone is nearly half a million vehicles. Safety Vision has touched 3% of it. A carrier partnership doesn't just grow the business incrementally — it opens access to the other 97%.

Primary Target

School Bus Fleet

480K+
Total US Yellow Buses

At avg. system values of $3,500–$5,000 per bus, the untapped school market is $1.6B+ in addressable hardware revenue — before recurring connectivity is added.

Expansion Track

School Districts

13K+
US Public School Districts

SV has relationships in 1,000+ districts. Over 12,000 remain largely untouched. Each district is a multi-bus, multi-year contract with recurring T-Mobile connectivity ARR.

Long-Term Growth

US Bus Market

$8.26B
Projected Market by 2030

Mass Transit and Commercial Vehicles add enormous upside. Once proven in Education, the T-Mobile carrier model replicates across all three Safety Vision divisions.

The Benchmark We're Following
T-Mobile's partnership with Geotab produced ~80,000 activations in Q4 2025 alone. Safety Vision's school bus safety solutions are a stronger vertical fit for T-Mobile's Government & Education team. A 1,500-unit Year 1 target is deliberately conservative — a proof of concept, not a ceiling.
Interactive Revenue Model

Build Your Projection

All five sliders are live — adjust any assumption and every output updates instantly. Scenarios are color-coded by opportunity strength.

Adjust Assumptions

1,500 buses · drives Year 1 unit count below
300 warm-lead buses · adds to pipeline value card
Reference Points

Total US School Buses: 480,000
SV Stop-Arm Installs: 15,000
Active SV Districts: 1,000+
T-Mobile / Geotab Q4-25: ~80,000 activations

Year 1 Hardware Revenue
1,000 units × $4,200
$4,200,000
Year 1 Connectivity ARR (T-Mobile)
1,000 buses × $45/mo × 12
$540,000
Warm-Lead Pipeline Value
300 overlap buses × $4,200
$1,260,000
Combined Year 1 Revenue Impact
+6.3% on $75M baseline
$4,740,000
Market Penetration Scenarios — Hardware Revenue Only
0.5%
Conservative
$10.1M
1.5%
Target
$30.2M
3.0%
Aggressive
$60.5M
Hardware only. Add connectivity ARR of ~$7.8M/yr at 3% penetration for full picture.
Long Term Forecasting

Compounding Revenue Projection

Based on Year 1 combined revenue above, compounded at your selected annual growth rate.

Slide to model different growth scenarios
Year 1
$4.74M
Hardware + Connectivity
Baseline
Year 2
$5.93M
+25% growth
Growing
Year 5
$14.55M
4× Year 1
Strong
Year 7
$22.70M
6× Year 1
Strong
Year 10
$44.18M
9× Year 1
Peak Channel
Revenue Growth Trajectory
Y1
Y2
Y5
Y7
Y10
The T-Mobile Partnership Model

How We Win Together

A co-selling model that leverages two trusted brand relationships with school districts simultaneously — accelerating procurement, increasing equipment sales, adding connectivity ARR, and opening doors neither team could unlock alone.

Carrier Agreement Workstreams

  1. Master agreement: terms and liability
  2. Special pricing plans and T-Mobile network bundling
  3. Subsidy and equipment incentive structures for districts
  4. SV-on-T-Mobile-paper government procurement pathway
  5. Joint implementation model and deployment support SLA
  6. Integrated ordering portal and billing configuration
  7. Dedicated customer care and ongoing support structure

Go-To-Market Execution

  1. Top-down: T-Mobile VP of Gov/Ed national engagement
  2. Regional leadership briefings and territory alignment
  3. Local sales enablement with co-sell playbooks and demo kits
  4. Opportunity mapping: SV districts + T-Mobile customers
  5. Joint pursuit of greenfield districts neither team has today
  6. Co-marketing: T-Mobile brand + SV safety messaging
  7. Quarterly business reviews to track pipeline and iterate
Safety Vision Brings
  • 1,000+ school district relationships
  • 30 years of brand equity
  • 15,000 stop-arm installs
  • Live Look-In surveillance tech
  • Clint Bryer's 7-person ed team
T-Mobile Brings
  • National Gov/Ed sales organization
  • ~80K Geotab activations Q4-25
  • Carrier billing & procurement paper
  • District relationships SV doesn't have
  • Connectivity revenue upside
Together We Create
  • Faster procurement cycles
  • Larger addressable market
  • Recurring connectivity ARR
  • A replicable carrier model
  • A new $10M+ revenue channel
The Proposal

One Role. One Partnership.
A New Revenue Engine.

Create the VP of Partner & Carrier Sales. Give Jeff Green the mandate and executive backing to build Safety Vision's fourth revenue channel — starting with T-Mobile, targeting 1,500 units in Year 1, and expanding from there. Zero cannibalization of existing division revenue. Pure growth.

1,500
Year 1 Unit Goal
$4.7M+
Projected Y1 Impact
480K
Bus TAM
3 Mos
To First Revenue
$0
Cannibalized Revenue
Carrier Expansion Potential